From £2.5m to £300m! Ryan Reynolds & Rob McElhenney get Wrexham valuation update in bid to reach the Premier League

Three positive steps have been taken down that path, with a record-breaking run of promotions seeing the EFL history books rewritten. Hollywood co-owners have helped to make that meteoric rise possible.

They acquired a National League club in 2021, with few knowing what to expect, but have built an ever-growing global fan base on the back of shrewd recruitment and big ambition - with every move being caught on camera for the ‘Welcome to Wrexham’ documentary series.

The plan now is to complete a rapid ascent and rub shoulders with the elite of English football. Hitting that target will not be easy, with more money needing to be spent, but a sizeable return on any investment will be enjoyed if the Promised Land can be reached.

Sport finance expert Dr Rob Wilson has told OLBG: “What is the current value of Wrexham? I think it's important to say that the Reynolds-McElhenny factor has really kind of turbocharged, super boosted, Wrexham's brand in a way that we've not seen certainly at this level of football ever.

“From that £2.5 million purchase, I'd probably conservatively peg in a current valuation at around 40 to 50 million. I think you need to factor in the activations, commercial development, stadium size, the league that they're playing in and so on and so forth.

“Conservatively, a valuation around the 40 to 50 million mark is probably fair. That reflects their now global fan base, which naturally rivals many Championship clubs, if not most of them, but also some of the Premier League clubs as well.”

Dr Wilson added, with Wrexham’s value soaring towards nine figures: “If they reach the Premier League, this is where it gets really interesting, then the valuation would probably stretch into the 250 to 300 million plus bracket. They would obviously need to invest very, very heavily.

“Competing with the ‘Big Six’ is a different ballgame entirely. If you're going to do that, you need some really deep-pocketed investors and long-term infrastructure, which is what we have seen at Manchester City. We're starting to see at Newcastle United. We've got Tottenham Hotspur, Manchester United, Arsenal, Liverpool and so on. So it's really tough to break into that bracket.

“The other thing we need to remember with Wrexham's current valuation ceiling is we do at some point need to decouple the value that Reynolds and McElhenny bring to Wrexham and look at Wrexham in its own right.

“That's why I think my valuation is probably a little bit lower than some of those that have been previously stated. But, they've got some great fundamentals in place.

“They've made a record turnover this year, 24 million. The Finance Director seems to be doing a really good job with regard to keeping costs under control and helping to work with the commercial team to leverage additional revenue and next year will be a fascinating story to see unfold.”

It has been suggested that Reynolds and McElhenney may look to cash in and sell up at some stage, and an offer of around £300 million ($402m) would certainly be tempting. They have, however, stated on a regular basis that they are in it for the long haul at Wrexham and want to be the ones that lead the Red Dragons into the big time.